In a workshop on storytelling, a personality asked for tips on taking shortcuts in show prep to streamline the process of creating great moments on the air without taking as much time or effort. “Hmm”, I thought, considering how to break the news to him. The truth is that it takes time in preparation to create truly great moments on the air. Then it hit me. There is one shortcut. Personalities with a clear perspective are way ahead of those that don’t.
Finding an angle from which to present a story on the air is of the most important things to consider in performance of a break. Every story must have a point of view, or perspective.
Perspective is one of my Three P’s of storytelling (along with Practice and Planning). It comes from having a keen, focused sense of who you are as an air talent. It comes together when building a personality brand profile, as explained in the seminar Build a 5 Star Personality Brand.
Every single thing a radio personality does should be performed through a perspective. This comes from having a clear point of view. That doesn’t mean there’s listeners are so excited to hear your opinion on any topic you think is important. It’s more about creating an angle on the story being crafted.
When preparing a story for performance, I coach personalities to find original content using the TESOP process of content curation. It’s the steps to take a Topic to Execution, Story, Observation and Performance. It’s explained in detail here, and is highlighted in the seminar on demand Harvest Your Life.