Everyone has access to the same content every day. Topics are ordinary and common, so how can content stand out from the competition and reflect your unique character brand? Try the TESOP method for a never-ending supply of unique performances.

This article explains content curation through the TESOP method. Including:

  • TESOP is a five-step process to create engaging, emotionally connected content.
  • Topics are just the seeds; the true story comes alive with execution, personal observation, and perspective.
  • The TESOP method enables content creators to weave everyday events into compelling narratives.
  • Original content is not just about finding new topics; it’s about cultivating them into captivating stories.
  • With TESOP, even mundane or common topics can be transformed into unique, engaging content.
  • Examples of how TESOP works for content curators.

The TESOP Method