More or less, everyone has access to the same material every day. The show prep services have the same topics. Visit the most popular web sites for current content produces the same basic stories. So how does your content stand out from the competition, including television, blogs and social media? The TESOP method can help develop content that virtually guarantees it will be unique.
TESOP sounds like an acronym for a super-secret government project or something from a James Bond movie, but it’s quite a lot simpler. Following the TESOP steps gets to the emotional connections that lie beneath the surface of topics.
And that’s the key to getting listener attention.
But simply putting content on the air isn’t compelling enough to gain or keep attention. That content must be curated. That’s where TESOP comes in.