Every radio show has wanted to say something about a topic they know would be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play with. This is especially true for solo shows. Recurring characters can contribute content and personality that air personalities can’t, or shouldn’t. If they are a local character, even better.
In this article, I share techniques to develop a local character. Including:
- How Phil Hendrie built his radio career on characters.
- Kidd Kraddick’s hilarious, timeless character.
- How to find a local character.
- More great examples how personalities use local character features.