Every radio show has wanted to say something about a topic that may be wrong for their personality brand. And nearly every show has wished they had another voice on the air to play with. This is especially true for solo shows. This is where recurring characters come in. If it is a local character, it’s even better.
In this article, I share techniques to develop a local character. Including:
- How Phil Hendrie built his radio career on characters.
- Kidd Kraddick’s hilarious, timeless character.
- How to find and develop a local character.
- Great examples of how personalities use a local character to enhance a show.