Feature Strategy and Execution

Make Prank Calls Fit Your Personality Brand

Prank calls are one of the most well-received features that radio personalities offer. But this feature just doesn’t fit every personality. On the other hand, some shows could use a prank call feature by managing it more to fit into their brand.

In this article, I share ideas that help stations make prank calls fit your personality brand. Including:

  • How nice shows can manage and present prank calls.
  • An example of a great prank call feature on Elvis’Duran’s show.
  • Tips on how to carefully craft the image of the feature.

Prank Calls Fit Your Personality Brand

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