The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in to hear more and tuning out often comes down to crafting a compelling hook that gets the break off to a fast start.

This article explains how to generate curiosity with compelling hooks. Including:

  • How to create compelling hooks that inspire curiosity
  • Examples of great hooks from various media.
  • How to create urgency to hear the rest of the story.
  • Research That Proves the Concept

Compelling Hooks


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