The difference between being ignored and heard is often a small thing. Even the greatest story is wasted if the audience has tuned out. And the difference between getting a listener to lean in to hear more and tuning out often comes down to crafting a compelling hook that gets the break off to a fast start.
This article explains how to generate curiosity with compelling hooks. Including:
- How to create compelling hooks that inspire curiosity
- Examples of great hooks from various media.
- How to create urgency to hear the rest of the story.
- Research That Proves the Concept