The art of sharing a personal story on the air is to make the audience think you’re relating a personal anecdote in a conversation that’s all about them. That’s tricky because personal stories have a tendency to get inside and self-absorbed if they’re not planned and prepped carefully. This is a great example. Listen as Hawkeye In the Morning Nails The Hook and captures the attention in a way that makes it sound like it’s all about the audience.
On a flight, the greatest risk is at takeoff and landing. That’s why they have you put away your carry-ons, raise your seat, and store your tray table. It’s the same on the radio. If you have planned a great payoff (landing) and a strong external hook that points to it, the middle tends to take care of itself.
