There’s nothing like great radio talent telling personal stories from their own observations and real-life experiences. That’s unique content that nobody else can offer. It’s really the key to great personality radio. It’s also among the greatest risks of running listeners off a radio show. The line between being self-absorbed and relatable can be razor thin. To improve the chance of winning breaks, I’ve created a content decision tree to help determine whether a break is worthy of air time or needs to go back to the drawing board.

Preparing and performing personal stories is hard. Many shows try and fail, usually because of lack of planning. Other shows think they’re doing it well, but aren’t. This is the most dangerous situation.

But for other shows, relating personal stories seems to come naturally and easily.

When struggling to find a path in telling a personal story, the content decision tree can help lead you through details of preparation to find an interesting angle.

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A Content Decision Tree?

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