Special programming works because it’s promotable and stands out above and beyond the ordinary. It’s well, special. In an over-communicated world filled with competition for attention, bundling content in an easily understood package is a great strategy. For radio personalities, Theme Weeks fit this model.
In this article, I explain how to set up and execute Theme Weeks. Including:
- Why theme weeks are successful.
- The research will give you the confidence to create a theme week.
- How to Execute Theme Weeks.
- Ideas for themes.