Special programming works because it’s promotable and stands out above and beyond the ordinary. It’s well, special. In an over-communicated world filled with competition for attention, bundling content in an easily understood package is a great strategy. For radio personalities, Theme Weeks fit this model.

In this article, I explain how to set up and execute Theme Weeks. Including:

  • Why theme weeks are successful. 
  • The research will give you the confidence to create a theme week.
  • How to Execute Theme Weeks.
  • Ideas for themes.

Why Theme Weeks Are Popular


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