Air personalities are a funny bunch. They often prefer open breaks where they can freely create original content and showcase their character and personality. However, many shows struggle to gain traction with the audience because they don’t put enough time and attention into branding the feature. It’s like creating a concept album without any hit singles!

This article explores the significance of branding radio features, focusing on the importance of selecting a memorable name for these features. Including:

  • An explanation of why many good shows don’t get traction with an audience. 
  • Why it’s essential to brand radio content with a memorable name.
  • Branding a feature creates a programming wedge.
  • Branded features can be recycled more effectively.

Branding a Feature Matters