Air personalities love freedom. Creating original content on the fly, following instincts, and letting the moment breathe is part of the DNA. But the same instinct that fuels creativity also sabotages impact when shows avoid branding a feature. Plenty of great content fizzles because it arrives unannounced, unframed, and unnamed. It’s like releasing a concept album without a hit single. The ideas are there, but nothing sticks.
Branding a Feature: Name it Or Lose It
