One-size-fits-all rarely works in trivia games. A question about U.S. Presidents may be great for history buffs, but young pop culture junkies probably will have no clue. But when your game hits just right for a specific group, it creates a personal moment that resonates. A good rule of thumb is to keep the questions broad in appeal. The more obscure the category, the easier the question. But there are exceptions. It can be productive to customize trivia questions to fit your target audience at specific times.
For example, if you’re running a special edition Kids Week on $1,000 Minute, hosting a ladies-only edition, or just want better engagement from your core target demo, tailoring questions to your audience makes the game more fun, sticky, and brand-reinforcing. Here’s how to do it right—and examples for each type of listener.
