Feature Strategy and Execution

How to Structure a Relationship Feature

Listeners love to eavesdrop on other people’s problems, especially about relationships. It’s a great way to feature stories. Setting up a relationship feature like War of the Roses and Second Date Update provides the framework for the story to resonate. Winning shows often use a relationship feature to be the container for stories. Without a story to frame it, a segment like this often becomes a simple call-in topic that remains one-dimensional, such as “What do you think about teachers dating their student’s parent?”. A story takes on new life drama, and emotion.

Here’s how to develop it.

How To Structure A Relationship Feature

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