The key to sustained ratings growth is increasing listening occasions and Time Spent Listening. Branded features are a great tool to drive tune-in occasions. Listening levels are lower than most programmers think so it makes sense to create less content and perform it more often with a solid recycling strategy. Put these concepts together, and a winning formula emerges. But what does it sound like when a personality turns a feature topic into multi-break content?
Turn a Feature Topic Into Multi-Break Content
