The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that, right? You also know that branded features are a great tool to drive tune in occasions. And, I hope you remember that listening levels are lower than most think. As a result, it only makes sense to create less content and perform it more often with a solid recycling strategy. Put all of these concepts together, and a winning formula emerges. But what does it sound like on the air when a personality turns a feature topic into multi-break content?
It sounds like #1 in the market. The legendary Ellen K worked with Rick Dees, then Ryan Seacrest on KIIS-FM/Los Angeles. Now she hosts her own show on AC KOST.
Not only does the show sound great, she has mastered this concept with her popular feature Letters to Ellen.
Turning A Feature Topic Into Multi-Break Content