Here’s How To Turn a Feature Topic Into Multi-Break Content

The key to ratings growth is increasing listening occasions and, as a result, raise Time Spent Listening. You know that, right? You also know that branded features are a great tool to drive tune in occasions. And, I hope you remember that listening levels are lower than most think. As a result, it only makes sense to create less content and perform it more often with a solid recycling strategy. Put all of these concepts together, and a winning formula emerges. But what does it sound like on the air when a personality turns a feature topic into multi-break content?

It sounds like #1 in the market. The legendary Ellen K worked with Rick Dees, then Ryan Seacrest on KIIS-FM/Los Angeles. Now she hosts her own show on AC KOST.

Not only does the show sound great, she has mastered this concept with her popular feature Letters to Ellen.