The key to sustained ratings growth is increasing listening occasions and Time Spent Listening. Branded features are a great tool to drive tune-in occasions. Listening levels are lower than most programmers think so it makes sense to create less content and perform it more often with a solid recycling strategy. Put these concepts together, and a winning formula emerges. But what does it sound like when a personality turns a feature topic into multi-break content?

Spoiler alert: It sounds like a #1 show.

In this article, I’ll discuss how great radio personalities navigate from one break to the next, nurturing an audience while exploring one topic with multiple angles. Including:

  • How to turn a feature into content that runs through multiple breaks…and even hours.
  • How KOST’s Ellen K. expertly navigates a topic without being redundant.
  • The key element of keeping multi-break content fresh for listeners.

Turning A Feature Topic Into Multi-Break Content


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